Louisiana-based technology company, 360 AUTO, an Inc. 500 MarTech company, launched its new 360CXM (Customer Experience Management) technology at the 2020 NADA Expo in Las Vegas, Nevada.

360 AUTO, which specializes in marketing automation and business intelligence solutions for the auto industry, unveiled their 360CXM (Customer Experience Management) at the biggest annual auto dealers conference in North America. 

“We’re excited to unveil our 360CXM technology. It offers dealers a new vision of CXM, with more enriched data around each person and each potential car buyer, helping dealers build better relationships with existing and potential customers,” said Frankie Russo, Founder & CEO of 360 AUTO, a subsidiary of 360ia. 360CXM affirms our focus and ongoing commitment to the auto industry and our industry partners,” says Russo.

The NADA (National Automotive Dealers Association) conference is the auto industry’s premier marketplace, with more than 500 companies offering thousands of products, services and solutions across more than 700,000 square feet of exhibit space in the Las Vegas Convention Center.

Russo said 360CXM technology offers dealers a host of improvements over other industry CRMs, including: AutoTarget scores, more enriched data from first-party and third-party data on each person, enhanced equity mining, and tools such as: click-to-dial, texting, one-to one emails, ringless voicemail, and alerts for salespeople to let them know when a customer is coming into the dealership.

“We want to help dealers utilize and apply rich data to develop better relationships and customize their customer’s experience. Dealers can use 360CXM technology for outreach to potential customers in the surrounding neighborhoods the dealers serve,” Russo said.

Founded in 2015, 360 AUTO is a Lafayette, LA based MarTech software company focused on cutting edge marketing automation and intelligence solutions.